I’ve been called out for seemingly conflicting points-of-view on transparency. The post I wrote about the Sunsilk wig-out calling for full transparency from those uploading supposedly consumer-generated videos to youtube, etc. seems to counter what I espoused as being a valuable feature of the Reputrace product–masking your IP address from bloggers you may be monitoring.
Sounds like Dave is conflicted...he wants openness and honesty from others, but it's OK if he or RepuTrace is out snooping around the web.
I see the two as very different. As a snooper, sure you do!
If you are creating content and making it available to the world, my personal opinion is that you should disclose if you have a vested interest (commercial, personal) in people reading, listening to or viewing your content. Corporate America, and even President Bush don't...how about if everyone, including RepuTrace starts being a bit more honest?
However, I don’t think you have to be completely transparent when monitoring blogs. Given that we may be monitoring blogs on behalf of our clients or companies, we should have the ability to review content without announcing to the blogger that "I’m here and I’m watching you" by leaving a record of our IP address/domain in the blogger’s dashboard. I don’t necessarily want to be forced to engage the blogger until I’m ready to do so. In order to make the right decision on what to say, when and how, I’ll need to read the blog, poke around back entries, links, etc. So, you want to be a snake? Or, you have no balls, like most bullies, only willing to attack when you can beat your victims into submission?
When I do come up with a response (or not), I’ll be doing it with full disclosure. The only difference is, I make the call on when to alert the blogger to my presence. See my comment above.
Is it OK to lurk without being transparent? If I mask my IP address/domain from a blogger am I being less than transparent? If I’m not obliged to list the blogs that I monitor through my feed reader or the Technorati searches I’m running, why do I have to let every blogger know who I am when I visit their site if I don’t want to? If someone is masking their ISP, they usually have a LOT TO HIDE.